Dear Global Market Access Team Member / Pricing Strategist, ZRx Outcomes Research Inc. is proud to present to you our new products
Multiple Criteria
Decision Making Tool
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International Reference
Pricing Tool
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ABOUT US
Founded in 2003 ZRx Outcomes Research Inc. provides the latest, innovative, practical and premium solutions and products that promote healthcare research and awareness.
ZRx Outcomes Research Inc. is a Global Multimedia Modeling, Web solutions and Computer Based Learning company that has narrow focus in the following areas: Market Access, Outcomes Research, Communication to Payers and Finding Evidence.
Examples of our previous work include: IPad Tools for Field Force to efficiently communicate with Payers, HEOR Decision Modeling Tools and Retrospective Analyses.
MCDM (Multiple Criteria Decision Making) Tool
What is Multiple-Criteria Decision Making (MCDM)?
MCDM or multiple-criteria decision analysis (MCDA) comprises a set of methods, techniques or approaches that explicitly consider multiple criteria in decision-making environments and allows them to be combined in a single appraisal. The use of MCDA in health care is steadily increasing, in particular in health technology assessment and in formulary listing decisions. Structuring complex problems appropriately and considering multiple criteria explicitly is expected to lead to more informed, transparent and consistent decisions.
What is the ZRx MCDM tool?
The ZRx MCDM tool has been developed as a highly flexible, user-friendly and powerful decision support tool. The tool has been designed to facilitate the application of local MCDM in health care and has been developed based on published and established MCDM methods.

The key information relevant to the decision problem, including the defined alternatives, criteria and weightings, needs to be manually added to the ZRx MCDM tool by the registered user. Once this has been done various analyses can be generated as outputs to support the defined decision. It is important to verify that the aggregate scores estimated reflect the expectations of stakeholders. Also, there may be substantial disagreement within a group of stakeholders around the details of a decision and so it may be necessary to analyze more than one formulation of a decision problem.
How can I purchase a ZRx MCDM subscription?
ZRx Outcomes Research Inc. aims to sell an annual subscription to the ZRx MCDM tool. The subscription entitles purchasers to updates of the tool, when further improvements or new functionalities have been added. Furthermore a subscription entitles purchasers to access to training and helpdesk facilities when needed. A single subscription allows for up to four individual users. Currently, access to the ZRx MCDM tool is online only.

For further information and to book a demonstration of the tool via WebEx you can contact one of our account managers:

Vladimir Zah, PhD(c), ACIM, CPIAPD
EU: +49 (6221) 1867-600
US: +1 (646) 257-4199
CDN: +1 (416) 953-4427
Email: vzah@outcomesresearch.ca

Sally Thompson, PhD MSc MBA (German office):
Tel: +49 (30) 946-33-474
Mob: +49 (151) 142-60-399
Email: sally@outcomesresearch.ca.

Looking forward to hearing from you!
Orange IRP (International Reference Pricing) Tool
About Orange IRP
We have developed this tool with the top pricing strategists in the pharmaceutical industry in mind. With IRP expanding to cover more than 40 markets, the majority being in Europe, it has become a complex and cumbersome endeavour to estimate the global pricing impact of a product price change in a single market. Moreover, many countries are currently considering the introduction of IRP as a powerful cost-containment method that has already proved to be effective elsewhere.
What is the Orange IRP Tool?
We are confident that our IRP tool will meet your needs in establishing the impact of International Reference Pricing on your branded products because we developed Orange with the help and advice from experienced pricing strategists from the pharmaceutical industry. We made it easy to use in your own IT environment, for any branded product whose pricing is subject to IRP. Once you have added your product's pricing data for analysis you are only a few clicks away from the results. You can run as many analyses as you wish, and save or print the results. Your subscription entitles you to regular updates of the tool (for example new IRP rules, new IRP countries, further improvements and new functionalities), as well as access to training and helpdesk facilities.
How can I purchase an Orange IRP Tool subscription?
We would be very happy to give you a demonstration of the Orange tool and the opportunity to play with it to appreciate fully its user-friendly design and value it can bring to your company.

For further information and to book a demonstration of the tool via WebEx you can contact one of our account managers:

Vladimir Zah, PhD(c), ACIM, CPIAPD
EU: +49 (6221) 1867-600
US: +1 (646) 257-4199
CDN: +1 (416) 953-4427
Email: vzah@outcomesresearch.ca

Sally Thompson, PhD MSc MBA (German office):
Tel: +49 (30) 946-33-474
Mob: +49 (151) 142-60-399
Email: sally@outcomesresearch.ca.

Looking forward to hearing from you!